Social media is an extremely effective online marketing tool for contemporary artists looking to promote themselves and their art. It offers you a highly visible means to reach out to others, to share your creative art with others, and to have your art in front of an enormous audience of admirers or curators. But how do you use effectively social media to promote yourself and your work as an artist?
The first step is to identify your target audience. For contemporary artists, this audience may consist of people who enjoy the expressive nature of visual art and the visual stimulation it provides and the ability to socialise and connect with other artists in your peer group. You should also consider how you intend to display your work. If you are posting images, videos, or written content, you will need to ensure that you are putting your intended audience through a good viewing experience. Depending on the chosen medium, social media marketing for artists may involve search engine optimisation (SEO), links to your website from other sites, or advertising.
After identifying your audience, you should identify the best way to reach them. One way of doing this would be to create a blog, a fan page, or a business page on any leading social media sites. Having your own business page allows you to make a connection with your audience and showcase your work. You can also use social media marketing for artists by creating a fan page and linking it to your website and blog. This gives your audience easy access to your personal page, which they can then follow.
Posting photos on social media channels, such as Facebook, Instagram, and Twitter, is also important for contemporary artists who wish to have an established social media presence and connect with their audiences. When posting images, you should keep quality in mind. If your image is unclear or lacks clarity, potential clients will not be impressed and will not click on the link. For example, a photo of an artist holding a tattoo over his shoulder might look cool, but the caption should read: “Drew Jones of San Diego playing soccer.” There should be no other context for the image other than what is described. This applies doubly to social media channels; when posting images, it is essential to use clear and precise descriptions to help people understand where they are going and why they are there.
Another key strategy for artists who wish to use social media as a tool is to participate in the conversations and discussions that are taking place on the platform. Each post or status update will include a link to the artist’s website or blog. When commenting on a status post, be concise and be careful not to use abusive language or refer to someone in a negative way. Remember, other users, are taking part in the conversation, too! Take a few minutes to respond to each comment or discussion and make sure that your intent is clear.
One of the most important things that artists can do to effectively use social media marketing for their business is to be active within the various platforms. Many social media platforms provide an Artists Profile page where they can list their art, interact with fellow artists, and build relationships that will prove helpful in promoting their business. By participating and posting regularly, you will build your profile and following, leading to a higher number of followers. Taking the time to build relationships is crucial because following others and connecting with them will be vital to attracting new customers and clients.
It’s also important that artists stay current with the happenings on the social media scene. While a number of people may post updates every day, not everyone will be keeping up with what is happening in the business world and the industry in general. By keeping up with what is taking place within the industry, you will become an authority on the latest trends and developments. People interested in art and promoting their art will want to follow the experts in the field, and by creating timely content, you will establish yourself as an expert in your field.
Social media platforms have changed the way that artists market themselves and the opportunities available to them. Although the economy has taken a downturn, artists should not let it affect their businesses. Instead, they should look to social networks to promote themselves and their art. This is the only way that they will see an increase in clientele and sales.
